Doing up inspiration at the ski trade show SIA14
It's easy to get lost at the huge Denver convention center during the SIA 2014 - Especially when they have a couple hundred vendor booths. It felt like heaven for any snow sport fanatic. Although we are not in the market to carry skis or clothing like larger shops, we got some great new ideas and inspirations. We drooled over the all the new stuff at the Wintersteiger booth and got set up with Swix for poles and more tuning equipment.
Beside all the vendor booths, we loved the Bluebird Social Zone with seminars from various platforms discussing stuff from social media to financing your growing company. David Poussard from Larrikin Lab spoke about how to use hashtags to build brand loyalty (#7evenskis!).
Our highlight of this short trip to beautiful Colorado was the demo day at Copper Mountain. Who knew skiing the same 2 runs all day could be so much fun? Basically every ski manufacturer you can think of was there. We had a couple of brands in mind we really wanted to try, also to see how our skis compare to theirs. We won't tell what we didn't like, but we can say we were very impressed with Stockli and Kastle skis. Since all the skis we build are race-inspired and focus on performance, these were the kind of skis that caught our attention and are in our 'category'. Nonetheless we had an open mind, and enjoyed trying all kinds of shapes and sizes.
So what can you expect to see for sale in our shop next year? In addition to our own line of 7EVEN skis, tuning equipment and KneeBindings, we are adding a line of Swix poles and more tuning equipment. We are also super excited for you to see our new interactive display for tuning equipment, where we will show you how we tune your skis. No spoilers yet, you'll just have to come check it out next season.